John Horne is Professor in the Faculty of Sport Sciences at Waseda University, Japan. Garry Whannel is Emeritus Professor at the University of Bedfordshire, UK.
First we have to understand sport cannot be reduced to a simple binary opposition, big bad sport vs small good sport. This book brilliantly provides the framework for just that necessary insight.[...]The latest edition of Understanding the Olympics by John Horne and Garry Whannel, is the best possible explanation of where this unwelcome alliance of commerce, broadcasters and conservative officialdom with big sport has come from. That isn't to say there isn't much to enjoy about the Olympics -Mark Perryman, Philosophy Football