Jochen Schweitzer is an associate professor of Strategy and Innovation and Director of Entrepreneurship at the University of Technology Sydney Business School. Sihem BenMahmoud-Jouini is an associate professor of Innovation at HEC (Paris) and Director of Masters in Innovation, Entrepreneurship & Design and Executive MBA specialization. Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.
"""Design is becoming a way not only to create products and services, but to elevate leadership and change culture. Transform with Design offers us the rare and precious opportunity to learn from those who have pioneered design as a strategic driver of change"".--Roberto Verganti, Professor of Leadership and Innovation, Stockholm School of Economics and Visiting Lecturer, Harvard Business School and author of Design Driven Innovation and Overcrowded ""This book of thought-leading contributions tackles one of the most vexing challenges in innovation management today - how to implement and capture the tantalizing benefits of design thinking, an achievement that has been difficult to attain for many organizations. The excellent collection of case stories is both approachable and applicable. Beyond the clear value for design thinking and innovation practice, this work should also stimulate scholarship and the development of next-generation thinking on the application of design principles to innovation.""--Charles Noble, Henry Distinguished Professor of Business, The University of Tennessee, and Editor-in-Chief, Journal of Product Innovation Management"