The Active Consumer

Novelty and Surprise in Consumer Choice

Marina Bianchi

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Paperback

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English

Routledge
08 April 2014

Social groups; Politics & government; Economics

Series: Routledge Frontiers of Political Economy

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Edited by: Marina Bianchi
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 408g
ISBN: 9781138007147
ISBN 10: 1138007145
Series: Routledge Frontiers of Political Economy
Pages: 288
Publication Date: 08 April 2014
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Marina Bianchi