Super Pumped

[Isaac's] meticulously reported account of Uber's trajectory avoids the easy paths. -- Nitasha Tiku - Wired Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture. -- Leslie Berlin - The New York Times Book Review What makes 'Super Pumped' different, and justifies its description as a page-turner rather than a dry corporate history, is the visceral world in which Kalanick was determined to operate. It's a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. -- Engineering and Technology [Isaac] spins a compelling yarn that chronicles the transit company's unruly development into... a publicly traded, billion-dollar global behemoth, often aided by spying on competitors and outwitting transportation regulators... [Super Pumped] is no dry business profile but a tale that Isaac has deeply reported yet still made accessible. -- William Nottingham - Los Angeles Times This forensic account of the rise and fall of Kalanick is a great behind the headlines read for Valley types. -- The Sunday Times Mike Isaac reveals the toe-curling tale of how Travis Kalanick drove a revolutionary taxi app to global success - and the brink. -- The Sunday Times Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry. -- Nick Bilton - Vanity Fair If you want to understand modern-day Silicon Valley, you need to read this book. The tale of Uber, the queen of the so-called 'unicorns,' is a parable about power-and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac's account is also teeming with new revelations that will shock and outrage you. -- John Carreyrou