Sponsorship Culture in the German University Popular Music Festival Market

Dominik Nosner

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English

Transcript Verlag
20 July 2023

Music; Music industry

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

By: Dominik Nosner
Imprint: Transcript Verlag
Country of Publication: Germany
Dimensions: Height: 23mm, Width: 15mm, Spine: 1mm
Weight: 369g
ISBN: 9783837665789
ISBN 10: 383766578X
Pages: 260
Publication Date: 20 July 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dominik N�sner, born in 1987, works as a research associate at the Faculty of Arts and Humanities at Universit�t Paderborn, Germany. Additionally to his research interest in the field of event studies, he is an entrepreneur in the event industry.

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Sponsorship Culture in the German University Popular Music Festival Market

Dominik Nosner

$99.95

Paperback

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