Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.
Semiotics with a Conscience provides a guide to help readers cut a path through the many lies, forms of propaganda, and baseless conspiracy theories likely to be encountered online, on cable news programs, and in conversations with friends and family. Using the tools of semiotics, Danesi skillfully dissects a range of ideologies that many of us are all too familiar with, in the process, draining them of power and promising greater civility and more ethical modes of discourse. -- Caleb Bernacchio, California State University Monterey Bay, USA