Masters of Advertising Copy

RLE Marketing

J. George Frederick

$284

Hardback

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English

Routledge
22 August 2014

Advertising; Advertising industry

Series: Routledge Library Editions: Marketing

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Edited by: J. George Frederick
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 28mm
Weight: 612g
ISBN: 9781138791145
ISBN 10: 1138791148
Series: Routledge Library Editions: Marketing
Pages: 398
Publication Date: 22 August 2014
Audience: College/higher education , Professional and scholarly , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Multivolume collection by leading authors in the field