Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in...

— —

Matthew Lee Sawyer

Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets...

Matthew Lee Sawyer

$49.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

John Wiley & Sons Inc
11 November 2022

Globalization; International business; Research & development management

A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets. Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU. An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.

By: Matthew Lee Sawyer
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 158mm, Spine: 28mm
Weight: 454g
ISBN: 9781119885146
ISBN 10: 1119885140
Pages: 272
Publication Date: 11 November 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction Chapter 1: Welcome to America Case Study: MediaCom (Colombia) Endnotes Chapter 2: Why the United States? Case Study: Rokt (Australia) Endnotes Chapter 3: Land of Dreams Case Study: Immigrant Dreamers 1) Jordi Munoz (Mexico) 2) Pierre Gervois (France) 3) Pooja Mahajan (India) Endnotes Chapter 4: Plan for Success Spotlight: White Claw (Canada) Case Study: Too Good to Go (Denmark) Endnotes Chapter 5: Timing Is Everything Case Study: Menck USA (Germany) Endnotes Chapter 6: Where to Play Case Study: Renson (Belgium) Endnotes Chapter 7: Make It Legal Case Study: Pillow Partners (Scotland) Endnotes Chapter 8: Financing U.S. Expansion Case Study: Alpina Foods (Colombia) Endnotes Chapter 9 - Understanding Americans Case Study: Tesco (U.K.) Endnotes Chapter 10: Building Teams and Navigating Visas Spotlight: Eataly (Italy) Case Study: Petplan (U.K.) Endnotes Chapter 11: Establishing Market Presence Spotlight: MediaMint (India) Case Study: Hyundai (South Korea) Endnotes Appendixes A: U.S. Readiness Checklist: International Companies B: U.S. Readiness Checklist: Startups C: Legal Checklist Glossary About the Author Index

MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.