THE BIG SALE IS ON! TELL ME MORE

Close Notification

Your cart does not contain any items

How Bad Do You Want It?

Mastering the Psychology of Mind Over Muscle

Matt Fitzgerald

$32.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Aurum Press
24 February 2016
This book revisits some of the most extraordinary moments from the history of endurance sports to show how mental strength allows some athletes to perform at a level way beyond their physical limits - to will their body to do what was previously thought biologically impossible. Drawing on cutting-edge scientific research it suggests concrete habits and tactics we can use to cultivate our own mental strength, whilst providing thrilling accounts of some of the most inspiring and astonishing feats in sporting history.

In 2010 Sammy Wanjiru entered the Boston Marathon suffering from injuries to his knee and his lower back, a stomach virus that prevented him from training and a lifestyle that meant he spent more time in nightclubs than on the track. He shouldn't have even been able to finish the race, and at times he seemed as if he literally had nothing left to give, yet in an epic battle he crossed the finishing line first. How did he manage it?

This book describes a new 'psychobiological' model of endurance performance connecting the mind, body and brain.  Compelling accounts from triathlon, cycling, running, rowing and swimming are viewed through the lens of this model shedding new light on what science has to say about mental fortitude in sports. Featured athletes include: Sammy Wanjiru, Jenny Barringer, Greg LeMond, Willie Stewart, Cadel Evans, Joseph Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine.

By:  
Imprint:   Aurum Press
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 135mm, 
Weight:   390g
ISBN:   9781781315279
ISBN 10:   1781315272
Pages:   320
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

MATT FITZGERALD is a certified sports nutritionist and the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent books are Racing Weight Cookbook, Racing Weight Quick Start Guide, RUN: The Mind-Body Method of Running by Feel, Racing Weight, and The Runner's Diary. Matt is a regular contributor to Competitor, Men's Fitness, Men's Health, Outside, Runner's World, Bicycling, Running Times, Women's Running, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks, Pear Sports, and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains near San Francisco, California.

See Also