Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
By:
D. Williams Imprint: Palgrave Pivot Country of Publication: United Kingdom Dimensions:
Height: 216mm,
Width: 140mm,
Spine: 13mm
Weight: 2.912kg ISBN:9781137500304 ISBN 10: 1137500301 Pages: 134 Publication Date:10 December 2014 Audience:
Professional and scholarly
,
Undergraduate
Format:Hardback Publisher's Status: Active
1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama's 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons Learnt
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.