Your hands-on introduction to modern business and business education
Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies The perfect study companion for students
With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.
By:
Richard Pettinger,
Richard Pettinger (University College London,
UK)
Imprint: For Dummies
Country of Publication: United States
Dimensions:
Height: 229mm,
Width: 185mm,
Spine: 28mm
Weight: 544g
ISBN: 9781118348116
ISBN 10: 1118348117
Pages: 416
Publication Date: 06 December 2013
Audience:
College/higher education
,
Primary
Format: Paperback
Publisher's Status: Active
Introduction 1 Part I: What Is Business? 5 Chapter 1: Understanding Business and Business Studies 7 Chapter 2: Identifying the Internal and External Influences on Business 21 Chapter 3: Using Business Analyses 37 Chapter 4: Making Decisions 61 Part II: How Business Works 75 Chapter 5: Structuring and Evolving Organisations 77 Chapter 6: Meeting Stakeholder Demands 91 Chapter 7: Organising for Success 103 Part III: How to Be a Business and Do Business 119 Chapter 8: Understanding Business Strategy 121 Chapter 9: Creating Great Products and Services 137 Chapter 10: Marketing Your Products or Services 151 Part IV: Money, Money, Money 171 Chapter 11: Understanding Finance 173 Chapter 12: Structuring Accounts 193 Chapter 13: Investing in the Present and in the Future 211 Chapter 14: Using Numbers in Business 231 Part V: The Awkward Bit: The People! 245 Chapter 15: Knowing People 247 Chapter 16: Managing Human Resources 269 Chapter 17: Handling Employee Relations 289 Part VI: Putting It All Together 307 Chapter 18: Examining Operations 309 Chapter 19: Delivering Great Projects 327 Chapter 20: Using Technology to Your Best Advantage 341 Part VII: The Part of Tens 357 Chapter 21: Ten Tips for Succeeding at Business School 359 Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367 Index 375
Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.
