Arts and Business

Building a Common Ground for Understanding Society

Elena Raviola, Peter Zackariasson

$315

Hardback

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English

Routledge
11 October 2016

The Arts: General & Reference; Research & development management

Series: Routledge Research in the Creative and Cultural Industries

Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions.

This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa.

This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.

Edited by: Elena Raviola, Peter Zackariasson
Imprint: Routledge
Country of Publication: United Kingdom
Volume: 6
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 476g
ISBN: 9781138887442
ISBN 10: 1138887447
Series: Routledge Research in the Creative and Cultural Industries
Pages: 258
Publication Date: 11 October 2016
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Elena Raviola is Associate Professor at the School of Business, Economics and Law at University of Gothenburg, Sweden and works also at the Department of Organization at Copenhagen Business School, Denmark. Peter Zackariasson is an Associate Professor in Marketing at the School of Business, Economics and Law at University of Gothenburg, Sweden.