Science of Communication Effectiveness

Henry Tingey

$35.95 $30.93

Paperback

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English

Henry Tingey
25 March 2024

Psychology: emotions; Popular psychology; Assertiveness, motivation & self-esteem

Summary
Details

"""Science of Communication Effectiveness: Understanding the Dynamics and Impact of Effective Communication"" is your in-depth exploration of the scientific principles that underpin successful communication strategies. This book offers a comprehensive understanding of how communication influences behavior, relationships, and overall outcomes.

Inside this illuminating guide, you'll delve into:

The Psychology of Communication: A comprehensive exploration of the psychological foundations and cognitive processes that shape effective communication.

Neuroscience and Communication: Insights into the neurological mechanisms behind effective communication and how the brain processes and responds to different forms of communication.

Language and Semiotics: Understanding the nuances of language, symbols, and semiotics in shaping effective communication strategies.

Behavioral Economics and Communication: How behavioral economics principles influence communication strategies and decision-making processes.

Technology and Communication: The role of technology in shaping modern communication dynamics and its impact on interpersonal relationships and society.

Data-Driven Communication: Leveraging data and analytics to inform communication strategies and optimize messaging for specific audiences.

Storytelling and Narrative Techniques: Harnessing the power of storytelling and narrative structures to create impactful and engaging communication experiences.

Impactful Visual Communication: Understanding the role of visual elements and design in enhancing the effectiveness of communication.

Crisis Communication Management: Strategies for managing communication during crises and effectively navigating challenging situations.

Ethics and Communication: Exploring the ethical considerations and responsibilities in creating and disseminating effective communication messages.

""Science of Communication Effectiveness"" is more than just a book; it's a deep dive into the intricate science behind successful communication practices.

This guide provides a holistic view of how effective communication can shape perceptions, influence behaviors, and foster meaningful connections. Discover the scientific intricacies of communication and unlock the power to communicate with impact and influence."

By: Henry Tingey
Imprint: Henry Tingey
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 304g
ISBN: 9798224050871
Pages: 202
Publication Date: 25 March 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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Science of Communication Effectiveness

Henry Tingey

$35.95 $30.93

Paperback

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