David Trafimow is a Distinguished Achievement Professor of psychology at New Mexico State University, a Fellow of the Association for Psychological Science, Executive Editor of the Journal of General Psychology, and for Basic and Applied Social Psychology. He received his PhD in psychology from the University of Illinois at Urbana-Champaign in 1993. His current research interests include attribution, attitudes, cross-cultural research, ethics, morality, philosophy and philosophy of science, methodology, potential performance theory, the a priori procedure, and gain-probability diagrams.