Language Policy and Planning for the Modern Olympic Games

Jie Zhang, Ingrid Piller

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English

De Gruyter Mouton
19 December 2022

linguistics; Translation & interpretation; Sign languages, Braille & other linguistic communication; Language learning: specific skills; Speaking & pronunciation skills

Series: Trends in Applied Linguistics [TAL]

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.

Foreword by Ingrid Piller

By: Jie Zhang
Preface by: Ingrid Piller
Imprint: De Gruyter Mouton
Country of Publication: United States
Volume: 21
Dimensions: Height: 230mm, Width: 155mm,
Weight: 578g
ISBN: 9781501521072
ISBN 10: 1501521071
Series: Trends in Applied Linguistics [TAL]
Pages: 281
Publication Date: 19 December 2022
Audience: Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Jie Zhang, Zhongnan University of Economics & Law, Wuhan, China.